The parking platform that tells you what to do next.
Get clear direction on enforcement, rates, and vehicles served across your paid parking. Turnstone turns the data you already have into decisions your team can defend. No new hardware required.
Sensors and cameras carry upfront costs most programs cannot absorb. So most go without, and lose visibility into what is actually happening at the curb.
You've seen enough dashboards that lead nowhere.
The market is full of data products that surface pretty charts and leave the rest to you. If nothing changes after the report, the tool is not earning its keep.
Acting on data means changing policy. That takes time you don't have.
New data is only useful if it leads to action. But redeploying enforcement or adjusting rates feels like a project, and your team is already stretched thin.
How It Works
From existing data to your next decision, in three steps.
No new hardware. No rip-and-replace. Turnstone works with what you already have to give you an accurate picture of what is happening across every on- and off-street asset in your program.
1
Connect
Pull in data from your existing pay stations, mobile payment apps, and policy configurations. Turnstone can ingest any structured data source, including violations, LPR, permits, and PARCS equipment. The more you connect, the more accurate your model becomes.
2
Model
Turnstone builds a digital twin of your parking program, combining your transaction data with behavioral modeling to produce accurate occupancy across every Curb Zone, including the gaps your payment data alone cannot see.
3
Act
Get clear direction on where to focus enforcement, where to adjust rates, and how your program is performing over time. Pipe Turnstone data into your existing GIS, asset management, rate change process, and council reporting workflows, automated and always current.
Your payment, permit, policy, and inventory data exists across multiple systems with no easy way to bring them together. Turnstone consolidates everything into a single, CDS and APDS-compliant data set so your team is always working from the same picture.
Direct enforcement to where it matters most.
Deploying officers across an entire city based on gut feel leaves revenue on the table and compliance gaps unaddressed. Turnstone identifies the specific curb zones with the highest noncompliance so your enforcement team knows exactly where to focus.
Adjust rates with confidence, not guesswork.
Rate decisions made without reliable occupancy data are hard to defend and easy to get wrong. Turnstone surfaces demand trends across every curb zone so you know which areas are ready for a rate change and when to make it.
One unified view of your entire program.
Your payment, permit, policy, and inventory data exists across multiple systems with no easy way to bring them together. Turnstone consolidates everything into a single, CDS and APDS-compliant data set so your team is always working from the same picture.
Direct enforcement to where it matters most.
Deploying officers across an entire city based on gut feel leaves revenue on the table and compliance gaps unaddressed. Turnstone identifies the specific curb zones with the highest noncompliance so your enforcement team knows exactly where to focus.
Adjust rates with confidence, not guesswork.
Rate decisions made without reliable occupancy data are hard to defend and easy to get wrong. Turnstone surfaces demand trends across every curb zone so you know which areas are ready for a rate change and when to make it.
Customer Story
How Santa Rosa added $1.1M to its Parking Fund
Santa Rosa's Premium Curb Areas were running at 95% occupancy or higher during peak hours. Congestion was up, garage utilization was down, and the City had no reliable way to connect that demand pressure to a pricing decision. Turnstone consolidated payment, permit, and inventory data into a single view, modeled real occupancy across every curb area, and gave staff the clarity to bring targeted rate adjustments to City Council. The changes were approved in Fall 2025.
$1.1MAdded to the Parking Fund
$48Reduction in annual cost per managed space
“Turnstone centralizes our parking data, empowering seamless, efficient operations that the team can rely on.”
Tania CordovaAdministrative Analyst, City of Santa Rosa, CA
Common Questions
Everything you need to know before booking a demo.
Once we have your payment, inventory, and policy data in hand, onboarding typically takes two weeks. From signed contract to your first meaningful insights, most programs are fully operational within four weeks. The main variable is how quickly your procurement process moves.
No. Turnstone handles the data aggregation, normalization, and modeling on our end. What we need from you is access to your existing data files and vendor connections. As long as your data is reasonably structured, your team does not need to be technical to get started or to use the platform day to day.
Vendor reports show you paid occupancy, the share of your inventory that paying parkers are using. They do not account for duration of stay, nonpayment, overpayment, or underpayment. And they have no connection to your parking inventory, which means you cannot see which specific curb zones or areas are above, at, or below their targets. Turnstone gives you the complete picture and tells you where to act.
Turnstone's infrastructure is currently hosted on AWS in a US region. The platform is architected to support deployment in an AWS Canadian region, and Turnstone is prepared to provision Canadian hosting for customers who require it. We encrypt data at rest using AES-256 and in transit using TLS 1.3, enforce role-based access control with multi-factor authentication for elevated privileges, and run daily encrypted backups.
Most programs frame it one of two ways: revenue recovery or resource efficiency. Santa Rosa added $1.1M to its Parking Fund after identifying zones running above target occupancy. Others have reduced the manual effort required to run rate reviews from months to weeks, freeing up staff without adding headcount.
Wrangling data from multiple vendors, normalizing it into a single structure, associating it with your parking inventory, and making that process repeatable is not an analyst problem. It is a data platform problem. Building that infrastructure internally requires significant engineering resources and deep domain knowledge of how parking programs actually behave.
Many of our clients are able to sole source Turnstone, which simplifies and often accelerates the procurement process significantly. For programs that require a competitive process, we are happy to support you through it.
Turnstone is priced per space and scales with the complexity of your program. Foundational tier deployments typically start in the $15K to $50K annual range for mid-sized programs, with larger and more complex programs scaling from there. Most clients begin at the foundational tier and expand as their program matures. We're happy to walk through what the right starting point looks like for your specific program on a demo call.
Get Started
See what Turnstone surfaces for a program like yours, within weeks.
Book a 30-minute demo. We will walk you through how programs like yours have used Turnstone to guide enforcement, defend rate decisions, and add measurable revenue to their parking fund.